AI Visibility
Your business might be invisible to ChatGPT. Here's how to fix it.
ChatGPT, Perplexity and Gemini use their own rules, completely separate from Google. Most businesses have never checked whether they show up. It is fixable, usually without touching the way your site looks or works.
Get your site checkedResults
Google and AI search are two separate things
AI tools crawl and index the web independently from Google. They read your site and either recommend you or not, without you ever seeing a click in Analytics. Ranking on Google tells you nothing about how you are doing here.
45%
now ask AI instead of Google
1 in 10
businesses actually show up
It is not a reflection of quality. It is a blind spot most competitors have not closed either.
The audit
Three things we check
Most problems come down to one of three fixable things.
Can AI actually read your site?
If your site accidentally blocks AI crawlers, they cannot read it no matter how good your content is. This is the most common issue and usually the quickest to fix.
Does it understand what you do?
Structured data describes your business in a format machines can read directly. Without it, AI tools have to guess what you do from your homepage, and they often get it wrong.
Is there a file telling it what to read?
llms.txt is the AI equivalent of robots.txt. It points AI tools directly to your most important pages rather than leaving them to figure it out themselves.
Sample audit result
Each finding comes with a plain English explanation and a fixed price to resolve it.
Pricing
One fixed price, based on what we find
We audit your site against all three checks, then quote one fixed price to fix whatever is actually broken. You get the total before we touch anything.
Can also be combined with a full SEO audit for better value.
Derby and Derbyshire
A gap that is still open for most local businesses
Most Derby businesses have had the Google SEO conversation. Very few have had the AI visibility one. That gap is still open for most local businesses, and it will not stay that way for much longer.
Common questions
What is the difference between AI search and Google search?
Google search shows you a list of links ranked by its own algorithm. AI search tools like ChatGPT read the web, then give you a direct answer or recommendation, often without any links at all. They are built on separate crawlers and separate rules, so doing well in one does not automatically mean doing well in the other.
Do I need to have good Google SEO first?
No. The two are related but separate. A site can rank reasonably well on Google and still be almost invisible to AI tools, often because of a technical issue that never affected its Google ranking. We can check AI visibility on its own, or alongside a Google SEO audit if you would like the full picture.
How long does an AI visibility fix take?
It depends on what the audit finds, but most fixes are quick. Blocked crawlers and missing files can often be sorted within a few days. You will get a clear timeframe along with your fixed price before any work starts.
Which AI tools does this affect?
The audit covers the major AI search and assistant tools currently in wide use, including ChatGPT, Perplexity, Claude and Gemini. These tools are changing quickly, so this is an area worth checking periodically rather than treating as a one-off job.
Do you need access to my website to do this?
For the audit itself, no. We can check crawler access, structured data and llms.txt from the outside. If fixes are needed, we will talk you through exactly what access we would need and why before asking for anything.
Not sure if your site is visible to AI?
We can check. One fixed price, confirmed before we start.
Get your site checked