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Practical writing about web development, digital marketing and building software for small businesses.
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How to Choose a Website Developer
A practical guide on what to look for when choosing a website developer: customisation, content management, and SEO best practices explained plainly.
What Is AI Search and Does Your Derby Business Show Up?
AI tools like ChatGPT and Perplexity crawl the web separately from Google. Here is what determines whether your Derby business shows up when someone asks for a recommendation.
Why We Don't Lock Clients Into 12-Month Marketing Contracts
No 12-month lock-in. Hempsall Digital offers flexible, month-to-month marketing contracts across Derby, Staffordshire and the West Midlands. Here's why.
How to Choose a Digital Marketing Agency in Derby: A 2026 Checklist
A checklist for Derby businesses vetting a digital marketing agency in 2026: pricing, GA4 reporting, AI search readiness, and the right questions to ask.
How I Built a Cookieless Analytics Dashboard From Scratch (And Why I Did It)
Why we built a fully custom, cookieless analytics system instead of using Google Analytics, and the technical hurdles involved in building one.
Is Your Website Costing You Customers?
Your website might look fine on the surface, but small issues with speed and messaging could be quietly turning visitors away before they contact you.